Apple Reclaims Its Title as the World’s Most Valuable Brand
100 brands in media and entertainment, business solutions and technology providers, and retail categories were analysed.
Apple has just reclaimed its title as the world’s most valuable brand by removing Amazon from the top spot, according to a survey from Kantar BrandZ, for the first time in three years.
Apple is the world’s most valuable brand
The iPhone maker was named the most valuable brand after its brand value reached a whopping US$ 947 billion this year. The last time the tech company was ranked as the most valuable brand was in 2015. The survey that shared this information regarding Apple’s accomplishment was published on Wednesday.
Louis Vuitton also got a lot of spotlight as the fashion label owned by LVMH SE became the first luxury brand to reach the Top 10 of the most valuable brands after experiencing a 64% growth in value to US$ 124.2 billion. The brand achieved this feat despite the fact that consumers are slowly returning after the pandemic.
Besides Apple, Tesla also accomplished a great feat. It jumped 18 positions to reach 29th place and became the top car brand thanks to a surge in interest in electric vehicles.
The list of most valuable brands is generated after Kantar’s survey, which attempts to determine the brand’s impact on the market value of a company and its ability to generate sales.
Apple had about 800 million subscribers in 2021 to services like cloud and entertainment. Also, its movie CODA became the first film from a streaming service to win Best Picture at the Oscars. The share prices of Apple are not doing so well as they fell by 25% so far in 2022.
Here’s the list of 10 Most Valuable Brands:
1. Apple ($947b)
2. Google ($820b)
3. Amazon ($706b)
4. Microsoft ($611b)
5. Tencent ($214b)
6. McDonald’s ($197b)
7. Visa ($191b)
8. Facebook ($186b)
9. Alibaba ($170b)
10. Louis Vuitton ($124b)
In a statement, Kantar said, “The pandemic has further accelerated growth of e-commerce in the retail category hence brands with stronger connections to consumers have been able to sustain their growth online and beyond. Portfolio brands that have continued to innovate and diversify their offer have continued to grow, especially evident with Apple, Google, and Amazon, amongst others, as their services cross-technology, entertainment, and payment services.”
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