Dior Postpones Cactus Jack Collaboration with Travis Scott
The announcement of Dior comes a few weeks after the tragic events of the Astroworld Fest
Dior has announced that the brand has indefinitely postponed the Cactus Jack Collection. It was designed in collaboration with Travis Scott. It is certain that the collection will not be released in the near future, and it might not be released at all.
Dior and Travis Scott
This announcement of Dior comes a few weeks after the tragic events of the Astroworld Fest. At the event, multiple people lost their lives after some crowd trouble during the performances of Travis Scott and Drake. Both the artists faced criticism for not stopping the performance when it was clear that some people needed medical attention. Scott also came under fire for alleged understaffing of the event and cost-cutting that led to an unsafe environment for the attendees.
In a statement released to WWD, the Dior stated “Out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection.”
Since the tragedy, Travis Scott has opted to stay out of the limelight. He just appeared for a single interview where he talked about the tragedy.
Right now, Travis Scott is facing lawsuits, and one of them is a class-action lawsuit filed on behalf of 282 clients that is seeking $2 billion damages. Thomas J. Henry, the attorney representing the 282 plaintiffs, stated, “The defendants [Scott and Drake, whose guest appearance caused the surge to intensify] stood to make an exorbitant amount of money off of this event, and they still chose to cut corners, cut costs, and put attendees at risk.”
Dior is not the first brand to cut ties with the artist. Several other brands like Anheuser-Busch and Coachella have parted ways from him too. The step taken by Dior is getting a lot of appreciation on social media.
It’s not clear how long brands like Dior would stay away from the music celebrity. Before the tragedy, Scott was a worthwhile investment for brands. Huge brands were after him, and they wanted to be associated with him. In fact, Nike’s Jordon Brand, Dior, and McDonald’s even positioned him as one of the most brandable musicians of today’s time.
Dior’s Cactus Jack Capsule was heavily inspired by Travis Scott’s Texas roots. It featured cacti and desert themes throughout a range of appealing ready-to-wear apparel.
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