Dwayne Johnson is the Highest Paid Celebrity on Instagram for 2020

He has grabbed the top spot from Kylie Jenner

Over the last decade, the way we use social media has changed considerably. People strive to be influencers while brands work hard to connect with impactful influencers to promote their products and services. These changes have led to an excess of social media influencers who are constantly selling products and services, even when they eat, drink or sleep. Celebrities have also jumped on the opportunity, and as expected, they earn more than most influencers out there. As per the latest data, Dwayne Johnson aka The Rock is the highest paid celebrity on Instagram.

Johnson was named the highest paid celebrity on the Instagram Rich List 2020. He has grabbed the top spot from Kylie Jenner, a tv star and makeup mogul who topped this list in the last few years. The Instagram Rich List that revealed Johnson as the highest-paid celebrity was created by Hopper HQ.

This list has been there for four years straight and decides who is the highest paid celebrity based on the amount a celeb can charge for a sponsored post. Though the amount is a dream for most, it is lower than the last year as 2020 has been tough for all, even big brands. Talking about this change, Hopper HQ stated that the drop in money paid to influencers might be due to the impact of the ongoing COVID-19 pandemic, “as marketers and brands have reduced influencer budgets.”

Thanks to his over 187 million followers, Dwayne Johnson has earned the highest-paid celebrity title on the social media platform. As per data, he earns over USD 1,015,000. This is a 15 percent jump from his previous position on the list in 2019. The key reason that helped him be the highest paid celebrity on Instagram is that he posts about everything from humour to fitness and even some interesting behind-the-scenes content. Second on the list is Kylie Jenner, who earns USD 986,000 per post, and Cristiano Ronaldo, who earned over USD 889,000 per post.