Gucci Switches from Runway Shows to a Seven Episode Miniseries
The mini-series by Gucci will be screened from November 16 to 22 this year
Popular fashion brand, Gucci has decided to take a different route this year. It had decided to present its latest upcoming collection known as Ouverture of Something That Never Ended as a seven-episode mini-series rather than a runway show. The mini-series will be co-directed by Creative Director of Gucci, Alessandro Michele as well as Gus Van Sant who is a two-time Oscar nominee.
The seven episodes of the mini-series by Gucci will be screened from November 16 to 22 this year. They will be presented to the audience at the first-ever digital fashion and film festival that is known as GucciFest. The audience can catch the entire film festival on Weibo, YouTube Fashion, Gucci YouTube, and a dedicated site known as GucciFest.com. The mini-series will not be available instantly. Instead, it will unveil the new collection day by day.
The mini-series by Gucci was shot in Rome and stars Silvia Calderoni. She will have a surreal daily routine where she will meet a bunch of international talents and Friends of the House which includes some big names like Achille Bonito Oliva, Paul B. Preciado, Billie Eilish, Jeremy O. Harris, Darius Khonsary, Lu Han, Ariana Papademetropoulos, Harry Styles, Sasha Waltz, Arlo Parks, and Florence Welch.
The new collection is billed as “a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to his expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”
Directors #GusVanSant and #AlessandroMichele in an image by #PaigePowell on set in Rome filming the episodes of #GucciOuverture Of Something That Never Ended, to be presented during #GucciFest fashion and film festival from Nov 16-22. Discover more https://t.co/HA9lDdRJnp. pic.twitter.com/r6Rj6fdWhH
— gucci (@gucci) November 5, 2020
In addition to Ouverture, GucciFest will also screen several fashion films that will celebrate 15 independent young designers. The names of these designers are Shanel Campbell, Ahluwalia, Stefan Cooke, Charles De Vilmorin, Cormio, JordanLuca, Yueqi Qi, Mowalola, Rave Review, Bianca Saunders, Gui Rosa, Rui, Collina Strada, Gareth Wrighton and Boramy Viguier. Michele selected these designers, and they will now have the golden opportunity to showcase their fashion lines to the world.
It is not the first time Gucci has done something creative during the pandemic. The brand demonstrated Gucci Tailoring excellence during a man’s tailoring campaign at the end of September this year. The creative ideas reiterate the fact that anyone who needs to create their style guide can trust Gucci.