Have a First Look at the Mercedes-Benz x Virgil Abloh G-Class Design
Teased by the Mercedes-Benz Chief Design Officer
Just back in July, Mercedes-Benz and Virgil Abloh teased a collaboration for an art project named “ Project Geländewagen.” This project is meant to combine both art and fashion with the popular Mercedes-Benz G-Wagen. While the result of this Mercedes-Benz x Virgil Abloh collaboration is set to be revealed on 9 September 2020, at 12AM AEST, Mercedes-Benz and Virgil Abloh have revealed some teaser images of the collaboration on social media. The teasers appeared on Mercedes-Benz’s profile on Instagram and they were closeup images of a very unique looking Mercedes-Benz G-Wagen.
“Project Geländewagen” will go under the hammer later this year with proceeds of the auction will be donated to an as-yet-unnamed charity that supports the arts. In addition to that, the winner of the auction will also receive exclusive access to the project’s co-creators, and get a personal introduction to the inspirations behind the artwork and the aspirations for it.
Virgil Abloh also teased a new shirt design that we assume might be a part of a new clothing collection following the collab. You can see that shirt on Virgil Abloh’s Instagram below.
Virgil Abloh. Mercedes-Benz G-Wagen.