K-Pop Supergroup BTS are Officially House Ambassadors of Louis Vuitton
Jungkook, V, RM, J-Hope, Jin, Suga, and Jimin will team up with Louis Vuitton for several projects
K-Pop superstars BTS grabbed the attention at the Grammys last month when they turned up wearing custom Louis Vuitton suits. It seems that they were making an announcement that many people could not guess. Yes, they have become house ambassadors of the luxury brand now.
Louis Vuitton x BTS
The official announcement regarding this association was shared on Thursday. As per the announcement, Jungkook, V, RM, J-Hope, Jin, Suga, and Jimin will team up with Louis Vuitton for several projects. The BTS are also expected to show off LV suits in upcoming appearances and even a few performances.
In a press release regarding this, the French fashion house called them “one of the most renowned and influential groups in the world.” It added that “BTS’ ubiquitous popularity resonates worldwide, and Louis Vuitton is very happy to share news of their new role within the House.”
Along with the announcement, Louis Vuitton tweeted a picture of the guys in which they were sporting pastel-hued LV looks. The tweet called BTS pop icons and recognized the members for their “uplifting messages that impart a positive influence.”
Virgil Abloh, Men’s Artistic Director for the brand, said that he spent time with BTS to go over creative visions and ideas for the brand, but he did not reveal what the plans were. He said, “I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
In a Press Release, the band said, “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
In the last few years, the K-pop supergroup has gained a lot of importance across the world of music. This rising popularity has ensured that people look at BTS group members like V, Jimin, RM, J-Hope, Suga, and Jin as fashion icons. There are entire Reddit threads and Instagram accounts that are dedicated to their style. It was only a matter of time before a brand like Louis Vuitton chose them as ambassadors. Talking about celebrity ambassadors, did you know Kobe Bryant has ended his association with Nike?
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