Louis Vuitton Designs A Bespoke Trophy Case For Monaco Grand Prix

This is the start to a multi-year partnership

Louis Vuitton Designs A Bespoke Trophy Case For Monaco Grand Prix
Louis Vuitton

It has been a year. But the Monaco Grand Prix is finally returning. And this time, the Club de Monaco is partnering with Louis Vuitton, a luxury French fashion brand. The two announced the multi-year collaboration in a recent press release.


Louis Vuitton and Monaco Gran Prix

Later this month, the 78th race in the edition will feature a unique trophy carrying case designed by Louis Vuitton. So, of course, the French luxury brand is here to ensure that the event happens in style.

The Monaco Grand Prix began in 1929 and has become one of the most acclaimed races globally. Other than that, the Indianapolis 500 and 24 Hours of Le Mans also boast significant popularity. Nevertheless, the Monaco Grand Prix trophy is considered to be a prestigious one.


The Monaco Grand Prix trophy carries immense detail, reflecting every turn in the 2.1-mile circuit. Many famous names have claimed this trophy over the years, including Graham Hill, Ayrton Senna, Alain Pros, Michael Schumacher, and Lewis Hamilton in 2019.


In this year’s Monaco Grand Prix, the trophy will be enclosed in a luxury Louis Vuitton carrying case. The case has been hand-crafted by the best craftsmen at Louis Vuitton. It features a red shade similar to the flag of Monaco with a signature monogram canvas of the house.


Michael Burke, the CEO, and chairman of Louis Vuitton stated, “At almost [186 mph] between the rails, it’s the Formula 1 Grand Prix that all drivers aspire to win one day.”

He further added, “Today, we are proud to be associated with the championship and to together start writing a piece of history.”


Well, without a doubt, this Monaco Grand Prix and Louis Vuitton partnership is an exciting one because it has never been done before. Though, this will not be the first time Louis Vuitton is getting involved with sports.

Last year, the French fashion house designed a luxury trunk for the Larry O’Brien championship trophy. Though, its involvement in a car racing event seems far more natural as compared with an NBA championship.

Speaking of luxury, in other news, a rare Patek Philippe watch got sold for $7.8 million USD, which is roughly equivalent to AUD 9.98 million!


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