OMEGA x Swatch MoonSwatch Launch Causes Shopping Frenzy
The watches are currently reselling for more than 10 times its original price.
Swatch stores across the world, from London to Geneva to Hong Kong to Miami to Australia, were swarmed as the Omega x Swatch Speedmaster MoonSwatch collection was released in stores.
In Melbourne’s Chadstone Shopping Centre, queues were forming before the Swatch store was set to open. As the clock struck closer to opening time, crowds were jostling for position for a chance to purchase timepieces from the remarkable new lineup. It was a similar story Swatch’s The Pitt Street Sydney boutique, flooded with watch fans, eager to snag a Speedmaster before the limited allocation was sold out.
The new Omega x Swatch Speedmaster collection consists of 11 timepieces referencing different celestial bodies within our solar system including the Earth, Moon, Sun, Mars, Jupiter, Saturn, Pluto, Venus, Uranus, Neptune, and Mercury. The quartz MoonSwatch chronograph references the iconic mechanical Omega Speedmaster Moonwatch inspired by, the NASA spaceflight that first landed humans on the Moon, Apollo 11.
The new watch collection also marks the first time Swatch Group’s luxury brand, Omega, collaborated with its entry-level counterpart, and at a price point of US$260 (A$380), buyers can purchase the entire 11-watch Omega x Swatch Speedmaster MoonSwatch collection for much less than Omega’s Speedmaster Moonwatch.
While Swatch has made clear that the new MoonSwatch collection is not a limited edition release, thousands still flocked to their nearest Swatch store with arrests reported in Geneva and a store closure in London due to the chaotic scenes that unfolded outside. According to a video interview from Hodinkee, an eager buyer revealed he travelled from Las Vegas to LA and camped outside for more than 22 hours to secure the timepiece which is now selling for more than 10 times the original value on secondary markets.
For those that missed out the Omega x Swatch Speedmaster MoonSwatch release, restocks should arrive in the coming weeks in select stores.
Omega x Swatch Speedmaster MoonSwatch release
Queued up for Swatch's #moonswatch release at the Covent Garden Branch and this is how long the line is (and growing)
Craaaazy! Taken this at around 6:45 am.#SwatchXOmega #Swatch pic.twitter.com/LBecZLo64A
— DJ ZeeJayᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠ (@DJZeeJay) March 26, 2022
The line at Chadstone for the Swatch X omega Moonswatch 😂😂😂 easily 500m long and apparently only 150 watches stocked pic.twitter.com/Tg6pHn4iNa
— Sam Mackintosh (@SMackintosh) March 25, 2022
— VLow (@victorylow) March 26, 2022
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