Reddit Shows a Five-Second Super Bowl Ad Celebrating GameStock

“Underdogs can accomplish anything when they come together around a common idea.”

People who watched the Super Bowl might have missed Reddit’s Super Bowl ad — it was only five seconds long. The ad of Reddit mostly consisted of text that would’ve been quite difficult to read in the moment it showed, claiming that the social news aggregation, web content rating, and discussion website spent its “entire marketing budget on five seconds of airtime.”

 

“One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea,” Reddit explains, which definitely was a nod to the GameStop stocks saga that was  operted by posters on the r/WallStreetBets subreddit. “Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on ‘tendies.’”

 

You can watch Super Bowl ad of Reddit below:

What just happened? pic.twitter.com/DypRp6DeQt

— Reddit (@reddit) February 8, 2021

 

Here is the full text just in case the ad is too small on your screen:

Wow, this actually worked.

If you’re reading this, it means our bet paid off.

Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea.

Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world about the majesty of owls. Maybe you’ll even pause this 5-second ad.

Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.

 

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