Richard Mille and Ferrari Start An Exciting Collaboration
Racing machines for the wrist
Nowadays, it is not uncommon for carmakers to pair-up with watchmakers in for interesting collaborations. Though, such collaborations are not recent. Rather, they have been going on since the 1970s. Now, Richard Mille and Ferrari are collaborating for some attractive timepieces.
Richard Mille x Ferrari
Until the late 2020, Ferrari had a partnership with Hublot, which was going on from the last 9 years. As of now, it is not clear why their 9 years long journey suddenly came to an end. However, speculators are saying that both the brands ended up running out of creative ideas.
And that is not surprising, since Ferrari and Hublot had already created around 70 attractive designs. Now, fans are wondering about what the new Ferrari and Richard Mille collaboration has in store for them. According to some fans, this partnership could yield some of the best timepieces ever.
After all, Richard Mille is said to make “racing machines for the wrist”, which simply complements the carmaker. Recently in a press release, a Richard Mille spokesperson said, “Both brands forge their inspiration in the white heat of technology, combining age-old know-how with cutting-edge, state-of-the-art innovation.”
The press release further added, “This multi-year partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.””
One thing is for sure, this partnership is going to last for years to come. And during this time, we will see a specific set of timepieces that will stand out from all the precious models under Ferrari’s brand-name.
The first watch-collaboration that Ferrari had was with Heuer, in the 1970s. This was the first time a luxury watchmaker had placed their logo on a race-car. This collaboration naturally came as part of the sponsorship offered by Heuer.
While some people find it difficult to understand the relation between carmakers and watchmakers, others cannot wait but get a glimpse of new designs (even if they cannot afford it). Though, we will have to wait a little while to see what the new Ferrari and Richard Mille collaboration brings for us.
In other news, Jay-Z just sold part of his Ace of Spades brand to LVMH, which previously acquired Tiffany & Co. for $15.8 Billion – marking it the largest deal ever in the luxury sector.
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