Rimowa New Star-Studded Global Campaign Illustrates New Era of Travel
Rimowa looks beyond suitcases with Rihanna, LeBron James, Patti Smith and Roger Federer.
Rimowa has initiated a star-studded campaign that illustrates a new era of travel. The stars featured include Rihanna, Roger Federer, LeBron James, and Patti Smith. Since its beginning, the iconic German luggage company played a vital role in defining what it means to travel with a purpose.
It did so with the help of tried-and-true hardware. It also focuses on those who help bring the product to life. Rimowa is also well-known for perennially hyped fashion collaborations with well-known brands like Off-White, Dior, Supreme, etc.
New global campaign of Rimowa
Now, Rimowa is exploring personal travel narratives through the eyes of the four superstars mentioned above. First, the company picked talented people who don’t stay still due to their professions and personal lives. Then they were tasked with reflecting on what travels means to them after the recent long pause due to COVID-19. The result was an amazing brand campaign where each of the stars can be seen wheeling their iconic suitcases as companions when they begin their unique journeys.
Talking about the campaign, the CEO of Rimowa said, “With collaborations, we are looking for someone with a unique voice who will bring something new and unexpected to the table. We love to see how our joint ideas can push the boundaries of what RIMOWA represents in terms of function and design, and we know it’s something that our clients appreciate, too. So, while I can’t reveal more just yet, you can expect to see a new line-up of collaborations in 2022 that will continue our legacy of innovation.”
LeBron James
The Lakers star said, “For the first time in my career, the constant travel stopped. That allowed me to have very rare, uninterrupted time with my wife, my kids, and those closest to me. It gave me a chance to recalibrate and refocus on what’s most important in life, and for me, that’s family.”
Rihanna
Rihanna stated that she had enjoyed the moments of solitude and stillness through road trips that she took to reach nearby deserts in her Airstream caravan. She took those trips with close friends only. She stated that she recharged on those trips. She said, “When everything is minimized, you see what’s important.”
Roger Federer
Roger Federer said that taking a break let him enjoy sights that were closer to home. He developed a deeper connection to his Swiss locale. He also found power in simplifying, slowing down, and taking stock of his home.
Patti Smith
The beating heart of the Rimowa campaign is a poem by renowned musician Patti Smith. It was Smith who penned “Never Still” as an ode to capture the inherent human need to travel. Individual lines from the poem will be revealed in cities like New York, Tokyo, Shanghai, London, Paris, Berlin, Los Angeles, and Hong Kong over the course of a week. Learn more about the Rimowa campaign, it’s pricing and its presence in the world, including Australia, here.
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