Seth Rogen Announces the Launch of His Cannabis Brand – Houseplant
Hundreds of strains were tested then three were picked for the launch
Seth Rogen has announced the launch of a Cannabis brand – Houseplant on Monday. He launched the brand with his partner Evan Goldberg. The name signifies the two main products of the brand House and Plant. House includes goods like lighters, ceramic ashtrays, etc. while plant refers to strains which are curated by two Pineapple Express writers.
Houseplant by Seth Rogen
While launching the brand via a video, Seth Rogen said, “If you know anything about me at all, it’s probably that I really love weed. But what you probably don’t know about me is that I’ve been working on my own weed company for the last ten years.”
As per a Press Release by Houseplant, Seth Rogen and Evan Goldberg tested hundreds of strains and then decided to pick three for the launch. These strains are called Pink Moon, Pancake Ice and Diablo Ice. Seth Rogen likes Pancake Ice best with 33 per cent THC Sativa, and he smokes it all day. Houseplant has also made vinyl mixtapes that correspond with each strain type.
Seth Rogen’s announcement went viral quickly, and people visited the website so much that the website crashed. The website is up now and has just a logo.
Houseplant’s mission also includes Restorative justice as the criminalization of cannabis affects low-income communities of colour disproportionately.
Highlighting this in the press release, Seth Rogen stated that starting a cannabis brand also comes with a “commitment to changing the unjust and racist cannabis laws that still exist in today’s society.”
Houseplant intends to work with criminal justice and drug policy reform organizations. It is also offering to fund NORML, Cage-Free Cannabis, Cannabis Amnesty and Marijuana Policy Project. It also intends to create a membership program for people in the cannabis industry who are undeserved entrepreneurs.
Seth Rogen said, “We understand our responsibility to help right those wrongs and are dedicated to creating a more diverse, equitable cannabis industry.”
One of the most entertaining things about Seth Rogen’s announcement was the actor’s love for the business that he worked so hard for. People shared on social media that they liked to see the real joy on his face. In other entertainment news, Jay-Z has made a huge amount in the Armand de Brignac deal.
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