Tiffany & Co.: Beyoncé and Jay-Z are the New Brand Ambassadors
The luxury brand’s latest power move
Tiffany & Co. is one of the most iconic American jewellers you will come across. The brand has revealed that Beyoncé and Jay-Z will be the new faces representing it to the world. The revelation was made when the star couple showed up on the September Icons issue of Harper’s Bazaar. They will also appear in the next ad campaign for the brand.
Tiffany & Co.
Tiffany & Co. was recently acquired by LVMH Moët Hennessy Louis Vuitton. The connection between the brand and Beyoncé has started on the right note. Tiffany & Co. provided jewels for all three of her rodeo and Texas-themed covers for the publication. The brand is also the sole sponsor of the upcoming September issue.
The cover of Harper Bazaar’s September issue was unveiled on CBS This Morning by Samira Nasr, Editor-in-Chief of the magazine. In addition to the stunning cover, Beyoncé also has an editorial spread that shows her styled in reputed brands like Gucci, Givenchy, Balmain, and even her Ivy Park-Adidas collab. This issue also paid homage to the singer’s upbringing in Texas.
Beyoncé and Jay-Z have always been connected with Tiffany & Co.’s owners. In February this year, LVMH purchased about half the stake in Armand de Brignac, Jay-Z’s luxury champagne brand.
The partnership with the power couple is also good for Tiffany & Co. It is reported that the brand hopes to double its sale over the next five years. Till now, the brand relied heavily on the revenue generated in the US. But soon, its global potential will be explored by LMVH management. Tiffany & Co. might likely want to get a strong presence in Asia, just as LVMH has done.
Tiffany & Co. has also begun many innovative marketing strategies under the leadership of Alexandre Arnault, who is the executive of the brand. Some of the interesting campaigns he initiated include the April Fool’s joke that changed the colorway of the brand’s blue box and the latest marketing campaign, which read Not Your Mother’s Tiffany’s.
In other news, Greta Thunberg has appeared on the ‘Vogue Scandinavia’ cover and has targeted fast fashion.
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