MERCEDES-BENZ AND VIRGIL ABLOH IS COLLABORATING FOR AN ART PROJECT
Virgil Abloh and Gordon Wagener reimagine the brand’s G-Class SUV
Luxury vehicles company, Mercedes-Benz and Chief Executive Officer of Off-White, Virgil Abloh have formed a partnership to create a unique artistic model of the former’s G-Class, a luxury car that celebrated its fortieth birthday last year.
The unique art collaboration titled ‘Project Geländewagen’, sees Virgil Abloh closely work with Gorden Wagener, the Chief Design Officer of Mercedes-Benz, supporting the creative industries during the present global climate.
A special one-of-a-kind scaled model of the artwork will be auctioned following its launch later this year, and proceeds from it will be donated to a charity that supports the arts. The beneficiary charity is yet to be announced. The auction winner of the artwork collaboration will also be entitled to an exclusive access to the artwork’s co-creators, and a personal introduction to the inspirations behind the artwork and the creative powerhouses’ aspirations for it.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” said by Virgil Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
The unique Mercedes-Benz x Virgil Abloh artwork will be digitally unveiled to a global audience on the 8th of September 2020. To find out more details, head to the Mercedes-Benz website.
