Lamborghini: The Raging Bull Records Its Best Sales Year Ever
The marque has just announced that last year was its best ever.
Lamborghini has recorded the best sales year ever- 2021. The company delivered 8,405 cars, and more than half of the deliveries (about 5,021) were of ever-popular Urus. The sales have risen by 13% year on year due to the company’s “targeted and monitored growth strategy.”
Lamborghini’s second most popular vehicle in 2021 was the Huracán, as 2,586 models of the car were delivered across the world. Interestingly, the third spot went to the V-12 Aventador that sold 798 units in 2021.
Major Market of Lamborghini
Lamborghini got a double-digit growth in three major markets. The sales in America and the Asia Pacific rose by 14% each, while the sales in the EMEA region rose by 12%. As expected, the US is the most popular market for Italian outfit as it delivered 2472 cars within the country. In Italy, just 359 cars were delivered, and that too is an increase of 3% compared to the last year.
In addition to Lamborghini, Bentley, Porsche, BMW, and Rolls-Royce also had a spectacular year. All of them posted record sales in 2021.
Lamborghini has been highly active in 2021 too. It introduced three new models, Aventador Ultimae, the Huracan Super Trofeo Omologata (STO), and the Countach LPI 800-4. It also presented a future electrification strategy and promised to put $2.4 billion to electrifying the entire range by the end of 2024. It also promised to reduce CO2 emissions by 50% from 2025 onwards.
Even for this year, Lamborghini says that the sales outlook is positive. It has enough orders to cover almost the entire production run that is planned for the next 12 months. Four new models will also be unveiled in 2022.
The CEO and Chairman of Automobili Lamborghini, Stephan Winkelmann, stated, “We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022 we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards.”
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