Louis Vuitton Has Signed a Multiyear Partnership with NBA

All LV from the trophy to clothes and accessories

 

Louis Vuitton was in the news earlier this month when it was reported that the French label would have a partnership with the NBA. The details of that partnership are now out. It will include a unique travel case for the Larry O’Brien Trophy and a capsule of clothes and accessories that will be designed by Virgil Abloh (Off-White).

 

The Louis Vuitton and NBA partnership has been named as a multi-year partnership. This deal is a worthy one for both the brands as they will get a chance to burnish their powerful brands. Undoubtedly, the deal is more lucrative for Louis Vuitton as the brand would enhance the overall coolness factor of its brand and might be able to leverage the cultural clout of NBA to connect with new shoppers, not only in the US but other nations as well.

One of the key highlights of the Louis Vuitton and NBA partnership is a travel case for the popular Larry O’Brien trophy, which is awarded to the winning team each year. The case has a bright blue velvet interior that might help ensure a trophy remains free of scuffs. It also has panels wrapped with easy to recognise monogram canvas. The front panels are painted with white stripes and accented with red and blue highlights to form a giant V letter that aims to underscore the theme of Victory Travels in Louis Vuitton. The details of the capsule collection that will be designed by Virgil Abloh aren’t out yet.

 

Interestingly, the details of Louis Vuitton and NBA partnership were shared before Friday’s game that will be held in Paris between Milwaukee Bucks and Charlotte Hornets. It’s an iconic game because it’s the first-ever regular-season NBA game that will be played in France.

Officially, Louis Vuitton and NBA partnership was celebrated at an exclusive event in Paris, and there only the travel case was unveiled. It looks stunning in the pictures that are doing the rounds on the internet. Both brands will likely achieve the goals they have set with regard to Louis Vuitton and NBA partnership soon enough as such huge partnerships rarely fail to catch the audience’ attention.