Monogram, the Cannabis Brand of Jay-Z, Sells A$66 Hand-Rolled Joints
A 1.5-gram joint that is hand-rolled by very trained artisans by using a technique by Jay-Z’s company
Monogram, the Cannabis brand of Jay-Z, has launched a hand-rolled joint that will cost USD 50 (or AUD 66). It was shared as a part of the introductory products that were launched in California this Thursday. Some other products that were launched during the event were a four-strain line of craft, cannabis flowers as well as several joints that were grown indoors.
The flagship product of the company is the OG Handroll, which is a 1.5-gram joint that is hand-rolled by very trained artisans by using a technique developed by Jay-Z’s company about a year back. The joint is also special as it is made by using a small-batch flower and can burn like any premium cigar.
One of the notabble things about the joint by Jay-Z’s company is its price. It is nearly twice the price of a normal hand-rolled cigar. The company can justify the price by saying that the cannabis strains were developed by veteran grower DeAndre “De” Watson. They are named No. 88, No. 96, No. 70, and No. 01 and are available in three strengths, heavy, medium, and light.
Appreciating the role Jay-Z plays, the founder and chairman of Subversive Capital Acquisition, Michael Auerbach, said that the celebrity is not just a front man for the brand. He said “He’s a real executive, he’s not some ancillary ambassador who says something nice about us once a year. He’s the tip of our spear who’s building out our house of brands like he has done with Aces of Spades and D’Ussé.”
Jay-Z also gave a statement at the launch and said “Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give Cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke…We’re just getting started.”
Monogram by Jay-Z
In addition to Jay-Z, Drake and Lil Baby have also invested in the cannabis industry. In other cannabis news, it was reported earlier that cannabis could alleviate coronavirus complications.
Share this on social media
