Kim Kardashian is a Real Entrepreneur and a Marketing Genius

Kim tapped her sister Kourtney Kardashian and Megan Fox for her latest SKIMS campaign

There is no doubt that Kim Kardashian is among the most famous celebrities in the world. Other than the show Keeping Up with the Kardashians, she’s got multiple businesses under her name, including her clothing brand called SKIMS.

So, one could say that Kim Kardashian is not just an accomplished star but also a great marketer and entrepreneur. Her marketing gimmicks have been quite praised, as we have seen her reveal unreleased pictures of different YEEZY collections by Kanye West.

Not only that, knowing that the paparazzi are always on the lookout, the Kim wore YEEZY apparel purposely. Eventually, those pictures ended up becoming a full-blown marketing campaign.

Furthermore, Kim Kardashian may not often need a marketing budget for her ventures. Her Instagram account, which currently boasts 255 million followers, would be enough to spread the word around a large population.

We have seen Kim Kardashian managing to start new trends and to always stay relevant. Just recently, she tapped Megan Fox along with Kourtney Kardashian, her sister, for the new SKIMS campaign. Megan Fox can be seen wearing the new underwear collection in the campaign. After all, both the stars have been the paparazzi favorites lately, along with their boyfriends Machine Gun Kelly and Travis.

And since Kim revealed the images from her SKIMS campaign on social media, the images have received 8 million likes in less than 24 hours. That is indeed some engagement done right.

So, Kim Kardashian does understand the true value of viral content. Similarly, her SKIMS summer collection recently featured Kate Moss, who is an iconic model. On the other hand, she starred Paris Hilton for the velour tracksuit, which was more like a homage to the 2000s.

Of course, these are not the only SKIMS campaigns where Kim Kardashian has shown her true marketing genius. Her brand, SKIMS, is expected to reach new heights if the star continues at the same pace.

One can find many other examples where Kim Kardashian used her talents to the max with the strong backing of her team that supports her and advises her at every step.