TAG Heuer and Nintendo Launch Two New Mario Chronographs

This is Mario’s second appearance on the brand’s watches.

TAG Heuer and Nintendo Launch Two New Mario Chronogaphs — Image credit: TAG Heuer / Nintendo

Super Mario is a popular game that was first introduced in the 1980s. Since then, it has been ruling hearts. TAG Heuer has come up with a unique idea to cash in on the character’s popularity. It has launched two brand new watches. What makes them unique? Read on to know.

Frédéric Arnault, CEO of TAG Heuer, said, “The TAG Heuer Formula 1 X Mario Kart Limited Editions [Chronograph and Chronograph Tourbillon] expertly mix fun gaming references that will delight fans of Mario Kart around the world, with refined and high performing timekeeping. The spirit of the TAG Heuer Formula 1 collection was the perfect match for mechanical Mario Kart limited editions, thanks to its modern and playful personality, driven by speed and friendly competition.”

Know the TAG Heuer Formula 1 X Mario Kart Limited Edition Chronograph

This stunning watch has a 44mm case and will have just 3,000 pieces. It features several references to the eponymous racing games. One can see The Mario Kart logo on the black ceramic tachymeter bezel and the pusher at 2 o’clock. The crown is also outlined with red lacquer. One can see Mario’s M symbol at the centre of the crown while the Mario Kart logo is engraved on the screwed-in case back. It also has an outline of Mario in a race car.

The dial of this watch is decorated with a racetrack-inspired black and anthracite checkered pattern. Also, Mario appears in the 9 o’clock permanent seconds indicator. It is outlined in red. One must watch the date window at 3 o’clock, and there will be appearances by Bullet Bill, the Banana, and more.

Know the TAG Heuer Formula 1 X Mario Limited Edition Chronograph Tourbillon

Only 250 pieces of this beauty will be released. The crown and pushers are made using fine-brushed steel, but the screwed-in case back is titanium and comes with sapphire glass through which one can view the movement. Thanks to the COSC-certified automatic calibre, Heuer 02T comes with 65 hours of power reserve. The watch’s case back also features the Mario Kart logo and even the watch’s limited-edition number.

The watch has a black polished ceramic bezel with a tachymeter scale. It also features the Mario Kart logo. Additionally, the 2 o’clock pusher and crown are framed with red lacquer. The Mario “M” symbol is located at the crown’s centre. Though the skeletonized dial is black, it comes with contrasting red details. The dial layout of the watch has two sub dials. One is at 3 o’clock and the other at 9 o’clock. The tourbillon is centred at 6 o’clock.

At 12 o’clock, one can see a gearwheel that makes one think of the rim on a race car tire. The tourbillon cage was completely redesigned to highlight Mario in his Kart. Spiny Shell and Bullet Bill also move in time with the complication.

These unique Mario watches will be released this month only. The standard chronograph by Tag Heuer will cost USD 4,300, and the Tourbillon chronograph will cost USD 25,600.