Zion Williamson Joins the Jordan Brand
It’s a big win for Zion and the Jumpman
If you know anything about basketball, the probability is high that you have heard of the upcoming star of the game, Zion Williamson. The amazing player recently announced via Instagram that he has signed to Jordan Brand. He will be the newest and brightest ambassador of the brand.
Though we all like wearing streetwear from time to time, people don’t always take it seriously. Maybe they will when Zion comes with something exciting. Most people didn’t even know him until he became a viral sensation while dunking over fellow high-schoolers who were half his size a few years back. The young hooper never looked back since that time.
This association seems bigger than the news we shared some time ago about Fortnite collabs with Michael Jordan’s Air Jordan. Even Michael Jordan talked about this partnership on his social media account. He welcomed Zion Williamson to the family.
Nike has always led the way when it comes to offering dollars, exposure as well as cultural relevance to the customers. This association with Zion Williamson has already proved to be beneficial because since making the crucial announcement on Tuesday, the shares of the company increased by about 1 percent.
Zion Williamson and MJ spoke about their future together in the official news announcement by Nike. Zion said that he has been looking up to Michael Jordan since he was a kid and expressed happiness over the new journey.
MJ stated that the character, play, and determination of Zion Williamson are inspiring and he is a crucial part of the new talent which will help lead the brand into the future. Zion Williamson has told them he wants to shock the world, and they believe in him.
The announcement of this important endorsement didn’t share any details on the terms of contract like the amount paid to Zion Williamson or the length of time this association is expected to last. Keep checking this space because we’ll let you know as soon as we hear something interesting.
What are your thoughts on Zion Williamson and Jordan association?
